Don’t Forget About Measurement
The Web Analytics Association defines web analytics as the “the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.”
A more recent definition – one that takes into account that analytics is more than just your website nowadays – states that it is the “process of obtaining an optimal and realistic decision based on existing data” and the “study of online experience in order to improve it.” These definitions seem more meaningful and relevant to digital marketing.
In just under 10 pages you’ll find out:
- The benefits of measuring your digital activities
- An introduction to the Digital Marketing and Measurement Model
- Other key tips for successful web analytics
Just complete our short form below to download your own copy of our Don’t Forget About Measurement whitepaper!